Sultanabad Carpets

Origins

Sultanabad Persian rugs originate from the city of Sultanabad (modern-day Arak) in northwestern Iran.

Established in the 19th century as a major center of rug production, Sultanabad quickly became known for its large-scale, high-quality carpets.

The area’s weavers blended traditional Persian motifs with more rustic, village-based designs, resulting in rugs that are both elegant and durable.

Design

Sultanabad rugs are distinguished by their large-scale floral motifs, palmettes, and medallions.

These are often arranged in all-over patterns rather than the more rigid central medallion seen in other Persian rugs.

Design characteristics include:

  • Bold yet spacious compositions

  • Relaxed and decorative visual balance

Sultanabad rugs frequently incorporate rich, earthy tones such as:

  • Rusty reds

  • Soft golds

  • Indigos

  • Ivory

Some examples feature Herati or vase designs, with intricate curving leaves and floral elements, lending a balance of structure and fluidity.

Construction

Sultanabad rugs are handcrafted using high-quality wool and typically woven with a cotton foundation.

These rugs are hand-knotted, often using the Turkish (Ghiordes) knot, known for its durability.

Construction features include:

  • Medium pile height

  • Balance between softness and durability

The construction methods make these rugs ideal for both decorative and functional purposes, allowing them to withstand high-traffic areas while retaining artistic quality.

Size and Shape

Sultanabad rugs are predominantly produced as large room-sized carpets.

This reflects their original purpose of furnishing large homes in Europe and the West.

They are most commonly rectangular, though some examples in other shapes, such as runners, can also be found.

The larger format allows for the full expression of the spacious, all-over designs that define the Sultanabad style.

Quality and Collectability

Sultanabad rugs are highly valued for:

  • Bold designs

  • Durability

  • Historical significance

They are especially prized by collectors and interior designers for their large sizes and versatile color palettes.

Rugs from the late 19th and early 20th centuries are particularly sought after and are considered excellent investments due to their rarity and craftsmanship.

Cultural Significance

Sultanabad rugs represent a fusion of Persian urban and village weaving traditions.

They were primarily created for export to Western markets, and their success abroad played a significant role in elevating global appreciation of Persian carpets.

Though based on classical Persian motifs, Sultanabad designs were simplified and enlarged to suit Western tastes, making them an important chapter in the history of Persian rug production.

Evolution

Over time, Sultanabad rugs have maintained their popularity due to their timeless designs and adaptability.

Modern Sultanabad rugs continue to incorporate classic floral and geometric motifs, often with updated color palettes to appeal to contemporary tastes.

The balance of traditional Persian artistry and modern practicality ensures their continued relevance in historic and modern interiors.

Antique ziegler sultanabad carpet that is best of type

History

The history of Sultanabad rugs is an intriguing blend of traditional Persian craftsmanship and Western market influence, particularly during the 19th and early 20th centuries.

Sultanabad (now Arak) is located in northwestern Iran, and the region became known for large-scale carpets with bold, decorative patterns.

These carpets catered to both local use and the growing export market in Europe and North America.

Formation of a Weaving Center

Although rug weaving in the region dates back centuries, Sultanabad became a major hub in the mid-19th century.

The city was established by the Qajar dynasty in the early 1800s as an administrative center.

Soon after, it became known for its vibrant rug industry, with weavers skilled in blending village and urban weaving traditions.

Western Demand and Expansion

The key moment in Sultanabad rug production occurred in the late 19th century, when Western markets—particularly in Europe and the United States—developed significant demand for Persian rugs.

Sultanabad was ideally positioned due to:

  • Proximity to major weaving centers

  • Adaptability of local weavers

Mostofi design sultanabad with a rare green that is very well executed

Ziegler & Co. Influence

During the late 19th and early 20th centuries, Western companies established direct relationships with Iranian producers.

One of the most influential was Ziegler & Co., a Swiss company with a branch in Manchester, England.

In the 1870s, Ziegler set up operations in Sultanabad to produce rugs tailored to Western tastes.

Design Adaptations for the West

Under Western direction, Sultanabad weavers adapted:

  • Designs

  • Colors

  • Sizes

Key changes included:

  • More spacious patterns with larger floral and geometric motifs

  • Softer color palettes such as light blues, ivories, salmon pinks, and rusts

  • Larger rug sizes suited to Western estates and mansions

These carpets became luxury items and were highly fashionable in Victorian England and Gilded Age America.

An 1860 ziegler sultanbad with a stunning all over pattern

Technique and Motifs

Despite Western influence, craftsmanship remained rooted in Persian tradition.

Weavers used:

  • Turkish (Ghiordes) knots

  • Persian (Senneh) knots

Foundations were typically cotton, with piles woven from high-quality wool.

Design motifs commonly included:

  • Large-scale floral patterns

  • Geometric forms

  • Herati designs

  • Palmettes

These all-over patterns distinguished Sultanabad rugs from Isfahan or Tabriz carpets

A Gorgeous tile design palace size sultanabad

20th Century and Collectability

By the early 20th century, Sultanabad rugs were firmly established in international markets, particularly in the United States.

Collectors valued them for:

  • Aesthetic appeal

  • Craftsmanship

  • Versatility in Western interiors

Rugs from the late 19th and early 20th centuries are especially collectible, noted for soft palettes and open designs.

A beautiful all over pattern neutral base sultanabad

Decline and Revival

Production declined in the mid-20th century due to modernization and shifts in global rug production.

However, Sultanabad rugs retained their reputation as high-quality collectible works.

In recent decades, interest has revived, with modern weavers producing new Sultanabad-style rugs that preserve traditional designs while incorporating contemporary color schemes and techniques.

These modern adaptations continue to blend Persian artistry with modern design sensibilities.

Another incredible bakhtiari design executed in sultanabad

Cultural and Artistic Significance

Sultanabad rugs are significant not only for their craftsmanship but also for their role in bridging Persian and Western aesthetics. The adaptability of the weavers and their ability to respond to the tastes of a global market reflect the dynamic nature of Persian rug-making traditions.

Global Reach and Historical Role

Sultanabad rugs symbolize a period in history when Persian artistry found a place in the homes and hearts of Western consumers, helping to elevate Persian rugs to the status of fine art in global markets.

Historical Evolution

The history of Sultanabad rugs is a story of adaptability, artistry, and international appeal. Rooted in the rich weaving traditions of Persia, these rugs were transformed by the demands of Western markets in the 19th and 20th centuries.

Enduring Legacy

Today, Sultanabad rugs are prized for their bold designs, high-quality construction, and cultural significance. Whether as antiques or modern adaptations, they continue to represent a fascinating blend of Persian and Western influences, making them timeless pieces of art and history

A Palace size sultanabad with neutral colours